I’m a marketer with proven experience in both Web2 and Web3. I’ve led global contributor teams, managed performance-based campaigns across multiple regions, and executed content strategies that scale. From launching 5 mobile games to building crypto-native communities(L1/L2), I understand how to align teams, tools, and trust — even in fast-moving, decentralized environments. I bring structure to ambiguity, and energy to execution.
Led global community manager (CM) team at U2U Network, conducting weekly syncs, assigning tasks, and evaluating KPIs.
Managed DuckChain Elite (KOL) operations, including individual KOL KPIs, campaign performance, and contributor execution.
Built trusted relationships across Korea’s crypto ecosystem — including media, research labs, KOLs, and market makers.
Executed over $980K/year in paid marketing through KOLs and managed performance end-to-end.
Published SEO-optimized articles tailored for crypto beginners at 99Bitcoins.
Strong operational capability with experience using Notion, Slack, and Google Workspace collaboration tools.
I am a seasoned digital marketing professional with a proven track record of driving revenue through scalable, data-driven strategies. I excel at designing campaigns aligned with the product lifecycle and frequently collaborate across marketing and product teams to enhance user experience and maximize sales.
At DuckChain — initially branded as “the Layer 2 of the TON ecosystem” and later rebranded as a “Telegram-native AI chain” — I led the onboarding of Tier 1–1.5 Korean KOLs for our local influencer campaign, successfully generating strong market hype. As a result, I achieved the highest sales record within the BD team. I published PR articles through leading media outlets such as Coinness and Blockmedia. When DuckChain decided to rebrand to a Telegram-native AI chain, I proposed a strategic partnership to enhance market credibility, which led to the successful publication of a research report outlining the project’s next phase. I also hosted an offline networking event during BUIDL ASIA Week, which attracted over 300 industry professionals.