I am a Digital Marketer/Project Manager expert in IT and Gaming, Web3. The products I have worked on, such as Epic Fantasy, ArcherCat2, and Revenger Saga, U2DPN have amassed over 1.1 million downloads and ranked in the Google Playstore Top 10. I am more interested in achieving real growth based on data rather than vanity metrics.
Executed Over $980K/year through paid marketing channels/KOLs and manage its performance.
Growth Marketing Experience improved the initial gaming experience to increase retention.
Skilled in Community Management using Telegram, Discord, X(275.6K followers) and Zealy.
Create highly engaging meme content using a variety of AI tools
Fluent in written and spoken Korean and English.
I am an accomplished professional specializing in digital marketing, with a focus on driving revenue through scalable strategies. I excel to design campaigns that align with the product's lifecycle. I don’t hesitate to across the lines between marketing and product design to come up with ways to improve the user's experience in order to boost the sales.
In my role as a Digital Marketer and Project Manager at CraveMob, I have showcased proficiency in analyzing in-game metrics, correlating data for strategic planning, and executing comprehensive marketing campaigns across various digital channels. In addition to the Google Ads that CraveMob had previously been running, I discovered and proposed an offerwall-type Ads channels (Buzzvill, Kakao Cashfriends) that could be used for chart-boosting, and utilized the synergy between this new Ad channels and the previous one to drive Epic Fantasy and Revenger Saga to the top 10 on the Korean Play Store game chart. Notably, I have played a crucial role in leveraging existing hit game IP to initiate collaborations with the Web3 community and key partners, such as Binance Launchpad, for the development of a Play-to-Earn (P2E) game and associated NFT marketplace. In addition, I was the team’s main channel for communication with overseas partners, and also managed in-game localization process. My diverse skill set includes marketing campaign management, community management, and project management, allowing me to make valuable contributions to any team or project in the digital domain.